SEO Glossary: Terms for Search Engine Optimization

Chapter 1: On-Page SEO

On-page SEO focuses on optimizing elements within a website to improve search engine rankings and user experience.

On-Page SEO (Search Engine Optimization): Optimizing individual web pages to rank higher and attract organic traffic.
Title Tag: HTML element defining a webpage’s title, shown in SERPs and browser tabs.
Meta Description: HTML attribute summarizing page content, influencing click-through rates.
H1 Tag: Primary HTML heading indicating the main topic of a page.
H2 Tag: Secondary heading for content structure and SEO.
H3 Tag: Tertiary heading for sub-sections, aiding readability.
Keyword: A word or phrase targeted to match user search queries.
Keyword Density: Percentage of keyword occurrences in content.
Keyword Research: Identifying high-value keywords for SEO.
Keyword Stuffing: Overusing keywords, risking penalties.
Long-Tail Keyword: Specific, multi-word phrases with lower competition.
LSI Keywords (Latent Semantic Indexing): Related terms enhancing content context.
Alt Text (Alternative Text): Image descriptions for accessibility and SEO.
Image Optimization: Compressing and naming images for faster loading and SEO.
Internal Linking: Linking to other pages within the same site.
URL Slug: Descriptive part of a URL, optimized with keywords.
Canonical Tag: HTML tag specifying the preferred page version.
Meta Keywords: Outdated HTML tag once used for keywords.
Content Length: Word count impacting ranking potential.
Content Relevance: Alignment of content with user search intent.
Thin Content: Low-value content risking penalties.
Duplicate Content: Identical content across pages or sites.
Schema Markup: Structured data enhancing search result displays.
Rich Snippets: Enhanced SERP results with extra information.
Featured Snippet: Highlighted search result answering a query.
Breadcrumb Navigation: Links showing a user’s site location.
Content Silo: Organizing content into thematic clusters.
Pillar Page: Comprehensive page linking to related content.
Cluster Content: Supporting pages for a pillar page.
Keyword Cannibalization: Multiple pages targeting the same keyword.
Content Gap Analysis: Identifying missing content opportunities.
Evergreen Content: Timeless content maintaining relevance.
Seasonal Content: Content tied to specific events or times.
Content Refresh: Updating old content to boost rankings.
Keyword Mapping: Assigning keywords to specific pages.
Internal Anchor Text: Anchor text for internal links.
Content Velocity: Speed of publishing new content.
Content Decay: Loss of traffic to outdated content.
Above-the-Fold Content: Content visible without scrolling.
Below-the-Fold Content: Content requiring scrolling.
Readability: Ease of understanding content, impacting UX.
Content Depth: Thoroughness of topic coverage.
Semantic HTML: Using HTML tags for meaning, aiding SEO.
Title Length: Character count of title tags, ideally 60 or less.
Meta Description Length: Character count, ideally 160 or less.
Keyword Prominence: Placing keywords early in content or tags.
Keyword Proximity: Closeness of related keywords in content.
Content Formatting: Using lists, bold, or italics for clarity.
Subheadings: H2/H3 tags organizing content sections.
Bullet Points: Lists improving readability and SEO.
Image Caption: Text describing images, aiding SEO.
Image Title: HTML attribute for image hover text.
Content Structure: Logical organization of page content.
Call to Action (CTA): Prompts encouraging user actions.
Content Engagement: User interactions like time on page.
Content Pruning: Removing low-performing content.
Keyword Clustering: Grouping related keywords for content.
Topic Cluster: Content strategy linking related pages.
Content Hub: Central page linking to related content.
On-Page Audit: Reviewing page elements for SEO issues.
Content Duplication Check: Identifying duplicate content issues.
Keyword Intent: User’s goal behind a search query.
Informational Keyword: Keywords seeking information.
Navigational Keyword: Keywords seeking a specific site.
Transactional Keyword: Keywords indicating purchase intent.
Commercial Keyword: Keywords for research or buying.
Content Optimization: Enhancing content for SEO and UX.
Header Tags: HTML tags (H1–H6) for content hierarchy.
Meta Title: Another term for title tag.
Content Relevance Score: Metric for content-query alignment.
Keyword Placement: Strategic keyword use in content.
Content Freshness: How recently content was updated.
User Intent: The purpose behind a user’s search.
Content Readability Score: Metric for text comprehension.
Internal Link Structure: Organization of internal links.
Keyword Variation: Using synonyms or related terms.
Content Segmentation: Dividing content for clarity.
Page Title Optimization: Crafting SEO-friendly title tags.
Meta Description Optimization: Writing compelling meta descriptions.
Content Authority: Perceived expertise of page content.
FAQ Section: Question-and-answer content for SEO.
Content Accessibility: Ensuring content is usable for all.
Voice Search Optimization: Tailoring content for voice queries.
Content Localization: Adapting content for specific regions.
Keyword Synonym: Alternative words for targeted keywords.
Content Tone: Style or voice of content, impacting UX.
Content Engagement Metrics: Data like bounce rate or dwell time.
Content Shareability: Likelihood of content being shared.
Internal Link Anchor Text: Text used for internal links.
Content Indexing: Ensuring pages are indexed by search engines.
Keyword Grouping: Organizing keywords by theme.
Content Mapping: Aligning content with user journey stages.
Content Consistency: Uniform tone and style across pages.
Content Scalability: Ability to expand content strategy.
Page Load Impact: Effect of content on page speed.
Content Discoverability: Ease of finding content via search.
Content Relevance Analysis: Assessing alignment with queries.
Keyword Expansion: Finding new keyword opportunities.
Content Personalization: Tailoring content to user preferences.
On-Page Signals: Elements like keywords influencing rankings.

Chapter 2: Technical SEO

Technical SEO involves optimizing a website’s infrastructure for crawling, indexing, and ranking.

Technical SEO: Optimizing website structure for search engines.
Crawlability: Ease with which bots can navigate a site.
Indexability: Ability of pages to be added to search indexes.
Robots.txt: File instructing bots on crawl permissions.
XML Sitemap: Machine-readable file listing site pages.
HTML Sitemap: User-friendly sitemap for navigation.
301 Redirect: Permanent redirect preserving SEO value.
302 Redirect: Temporary redirect not passing SEO value.
404 Error: Page not found error, harming UX.
410 Error: Status indicating a page is permanently gone.
500 Error: Server error impacting SEO if frequent.
HTTPS: Secure protocol, a Google ranking signal.
SSL Certificate (Secure Sockets Layer): Enables HTTPS encryption.
Site Speed: Time for a website to load, affecting rankings.
Core Web Vitals: Google metrics for UX (LCP, FID, CLS).
LCP (Largest Contentful Paint): Time for main content to load.
FID (First Input Delay): Time to respond to user input.
CLS (Cumulative Layout Shift): Measures visual stability.
Mobile Optimization: Ensuring mobile-friendly design.
Responsive Design: Adapting layouts to screen sizes.
AMP (Accelerated Mobile Pages): Framework for fast mobile pages.
JavaScript Rendering: How bots process JS-heavy pages.
Crawl Budget: Number of pages bots crawl on a site.
Orphan Page: Unlinked page, hard for bots to find.
Redirect Chain: Multiple redirects slowing load times.
Soft 404: Page returning 200 status but acting as 404.
Hreflang Tag: Tag for multilingual or regional content.
Meta Robots Tag: Controls bot crawling and indexing.
Crawl Directive: Rules in robots.txt for bots.
Bot Traffic: Non-human visits, filtered in analytics.
GoogleBot: Google’s crawler for indexing pages.
BingBot: Bing’s crawler for indexing.
YandexBot: Yandex’s crawler for indexing.
Server Response Time: Time for server to respond.
TTFB (Time to First Byte): Time to receive first byte.
CDN (Content Delivery Network): Servers for faster content delivery.
Gzip Compression: Compressing files for faster loading.
Browser Caching: Storing files for quicker repeat visits.
Minification: Reducing code file size.
WebP: Image format for faster loading.
AVIF: Next-gen image format for compression.
Image Sitemap: XML sitemap for images.
Video Sitemap: XML sitemap for videos.
News Sitemap: XML sitemap for news articles.
Mobile Usability: Google report on mobile issues.
Mobile-Friendly Test: Google tool for mobile compatibility.
Viewport Meta Tag: Ensures proper mobile scaling.
Touch Targets: Mobile-friendly interactive elements.
Font Size: Text size for readability and SEO.
Interstitial: Pop-up ads harming mobile UX.
Site Migration: Moving a site to a new domain or platform.
URL Parameter: Extra data in URLs, managed for SEO.
Dynamic URL: CMS-generated URLs needing optimization.
Static URL: Fixed URLs, better for SEO.
Faceted Navigation: Filters risking duplicate content.
Crawl Trap: Structures causing bots to get stuck.
Log File Analysis: Reviewing server logs for bot behavior.
Site Uptime: Time a site is accessible, impacting SEO.
Downtime: Periods a site is unavailable, harming SEO.
Server Log: Records of server activity for audits.
HTTP Status Code: Codes indicating request outcomes.
200 OK: Successful request status code.
403 Forbidden: Access denied status code.
503 Service Unavailable: Temporary server issue status.
URL Encoding: Converting special URL characters.
UTF-8: Encoding standard for URLs and content.
WWW vs Non-WWW: Choosing a canonical domain.
Trailing Slash: Consistency in URL endings.
Subfolder: Directory in a URL structure.
Query String: URL parameters after a “?”.
Canonical URL: Preferred URL for a page.
Rel Alternate: Tag for alternate page versions.
Rel Preload: Tag for preloading key resources.
Rel DNS-Prefetch: Tag for faster DNS resolution.
Meta Refresh: HTML redirect, less SEO-friendly.
JavaScript Redirect: JS-based redirect needing compatibility.
Redirect Loop: Endless redirects causing errors.
Canonicalization: Standardizing URLs to avoid duplication.
Duplicate URL: Multiple URLs for the same content.
Pagination: Dividing content across multiple pages.
Pagination Tag: Tags (rel=next, prev) for multi-page content.
Infinite Scroll: Continuous loading needing SEO care.
Lazy Loading: Delaying resource loading for speed.
Critical Rendering Path: Steps to render a page.
Render Blocking: Resources delaying page rendering.
Site Architecture: Structure and organization of pages.
Silo Structure: Grouping content by theme.
Click Depth: Clicks needed to reach a page.
Crawl Error: Issues preventing bot access.
Index Coverage: Extent of pages indexed by search engines.
Site Verification: Proving ownership in Search Console.
TXT Record: DNS entry for verification or security.
X-Robots-Tag: Header controlling non-HTML file indexing.
Crawl Delay: Robots.txt rule limiting bot speed.
Disallow Directive: Robots.txt rule blocking bot access.
Allow Directive: Robots.txt rule permitting access.
Sitemap Directive: Robots.txt line pointing to sitemap.
User-Agent: Identifies bots or browsers accessing a site.
Wildcard: Symbol for broad robots.txt rules.
Regex (Regular Expression): Patterns for URL matching.

Chapter 3: Off-Page SEO

Off-page SEO focuses on external factors like backlinks and brand signals to boost rankings.

Off-Page SEO: External activities to improve search rankings.
Backlink (Inbound Link): Hyperlink from another site to yours.
Domain Authority (DA): Moz metric (1–100) for ranking potential.
Page Authority (PA): Moz metric for a page’s ranking potential.
Link Building: Acquiring backlinks from reputable sites.
Anchor Text: Clickable text in a hyperlink, optimized for SEO.
Nofollow Link: Link with “rel=nofollow”, not passing SEO value.
Dofollow Link: Link passing SEO value by default.
Link Juice: SEO value passed through hyperlinks.
Broken Link: Hyperlink to a non-existent page.
Guest Posting: Writing for other sites to earn backlinks.
Link Reclamation: Recovering lost or unlinked mentions.
Directory Submission: Submitting sites to directories for links.
Social Signals: Social media engagement impacting SEO.
Brand Mention: Unlinked references to a brand online.
Link Profile: Collection of all backlinks to a site.
Toxic Backlinks: Spammy links harming SEO.
Disavow: Telling Google to ignore specific backlinks.
Outreach: Contacting sites for link-building opportunities.
Competitor Backlink Analysis: Studying competitors’ backlinks.
Skyscraper Technique: Improving existing content for links.
Link Bait: Content designed to attract backlinks.
Press Release: Announcement for media and backlinks.
Forum Posting: Engaging in forums for links, often low-value.
Comment Backlinks: Links from blog comments, typically nofollow.
Link Farm: Sites linking to each other to manipulate rankings.
Private Blog Network (PBN): Network of sites for link manipulation.
Spammy Anchor Text: Over-optimized anchor text in links.
Link Exchange: Trading links with other sites.
Reciprocal Link: Mutual links between sites, less valuable.
Editorial Link: Natural link earned through quality content.
Resource Page: Page listing links, targeted for backlinks.
Broken Link Building: Replacing dead links with your content.
Linkable Asset: High-value content attracting links.
Content Syndication: Republishing content, risking duplication.
Content Scraping: Unauthorized copying of content.
DMCA Takedown: Request to remove copyrighted content.
Link Velocity: Rate of gaining or losing backlinks.
Link Diversity: Variety in backlink sources and types.
Referring Domains: Unique domains linking to a site.
Domain Rating (DR): Ahrefs metric for domain strength.
URL Rating (UR): Ahrefs metric for page strength.
Trust Flow: Majestic metric for link quality.
Citation Flow: Majestic metric for link quantity.
Spam Score: Moz metric for spam risk.
Link Intersect: Sites linking to multiple competitors.
Link Opportunity: Potential sources for backlinks.
Digital PR: Earning links through online publicity.
Content Outreach: Promoting content for links or shares.
Influencer Outreach: Collaborating with influencers for links.
Blogger Outreach: Contacting bloggers for backlinks.
HARO (Help a Reporter Out): Platform for media backlinks.
Newsjacking: Leveraging news for links and visibility.
Evergreen Link Building: Earning links with timeless content.
Local Sponsorship: Supporting events for local backlinks.
Scholarship Link Building: Offering scholarships for .edu links.
Infographic Outreach: Promoting infographics for links.
Visual Asset: Images or videos for link building.
Interactive Content: Quizzes or tools attracting links.
Widget Backlinks: Links from embedded widgets.
Badge Backlinks: Links from digital badges.
Testimonial Link: Backlink from a testimonial.
Case Study Link: Backlink from a case study.
Whitepaper: Detailed report for links and leads.
E-book: Digital book for content marketing.
Webinar: Online seminar for engagement and links.
Social Sharing: Promoting content on social media.
Social Bookmarking: Saving links on platforms like Reddit.
Reddit SEO: Optimizing for Reddit’s search and visibility.
Quora SEO: Optimizing answers on Quora for links.
Medium SEO: Optimizing articles on Medium.
LinkedIn SEO: Optimizing LinkedIn content for search.
Pinterest SEO: Optimizing pins for Pinterest search.
Instagram SEO: Optimizing posts for Instagram search.
Twitter SEO: Optimizing tweets for Twitter search.
Hashtag Optimization: Using hashtags for discoverability.
Social Profile Optimization: Enhancing social profiles for SEO.
UGC (User-Generated Content): User content boosting SEO.
Crowdsourced Content: Content from multiple contributors.
Community Building: Creating audiences for SEO signals.
Brand Search Volume: Searches for a brand’s name.
Branded Traffic: Visitors from brand searches.
Non-Branded Traffic: Visitors from generic searches.
Referral Traffic: Visitors from external links.
Link Audit: Reviewing backlinks for quality and risks.
Anchor Text Distribution: Variety of anchor texts in links.
Backlink Gap Analysis: Comparing backlinks with competitors.
Top Linking Sites: Sites sending the most backlinks.
Top Linked Pages: Pages receiving the most backlinks.
Anchor Text Report: Data on backlink anchor texts.
Link Pruning: Removing low-value links.
Sitewide Link: Links on every page, like footers.
Footer Link: Links in a site’s footer, often less valuable.
Sidebar Link: Links in a site’s sidebar, varying in value.
Navigation Menu: Main menu links, critical for SEO.
Dropdown Menu: Menu with sub-options, needing SEO care.
Mega Menu: Large dropdown with many links.
Breadcrumbs: Navigational links showing site path.
Link Equity: SEO value passed through links.
Link Sculpting: Directing link juice strategically.

Chapter 4: SEO Analytics

SEO analytics involves tracking and analyzing data to measure and improve SEO performance.

Google Analytics: Tool for tracking website traffic and behavior.
Google Search Console: Tool for monitoring SEO performance.
SERP (Search Engine Results Page): Page displaying search results.
CTR (Click-Through Rate): Percentage of users clicking a result.
Organic Traffic: Visitors from unpaid search results.
Impressions: Times a page appears in SERPs.
Bounce Rate: Percentage of users leaving after one page.
Dwell Time: Time spent on a page before returning to SERPs.
Keyword Ranking: Position in SERPs for a keyword.
Screaming Frog: Tool for crawling and auditing sites.
Moz: Platform for DA, keyword research, and more.
Ahrefs: Tool for backlink and keyword analysis.
SEMrush: Platform for keyword tracking and audits.
Yoast SEO: WordPress plugin for on-page SEO.
Rank Tracker: Tool for monitoring keyword positions.
Search Volume: Number of searches for a keyword.
Keyword Difficulty (KD): Metric for ranking difficulty.
Organic CTR: CTR for unpaid search results.
Paid CTR: CTR for PPC ads.
Impression Share: Percentage of impressions received.
Click Share: Percentage of clicks received.
Engagement Metrics: Data like bounce rate or dwell time.
Conversion Rate: Percentage of visitors completing goals.
Micro-Conversions: Small actions leading to conversions.
Macro-Conversions: Primary goals like purchases.
Funnel Visualization: Mapping user journeys to conversions.
Top-of-Funnel (TOFU): Content for awareness stage.
Middle-of-Funnel (MOFU): Content for consideration stage.
Bottom-of-Funnel (BOFU): Content for decision stage.
Buyer’s Journey: Process from awareness to purchase.
Lead Magnet: Offer to capture user information.
Content Upgrade: Bonus content for specific pages.
Gated Content: Content requiring user details.
Ungated Content: Freely accessible content.
Performance Report: Search Console data on clicks and impressions.
Coverage Report: Search Console data on indexed pages.
Enhancements Report: Search Console data on rich results.
URL Inspection Tool: Tool for checking page status.
Fetch and Render: Testing how Google renders a page.
Crawl Stats: Data on bot activity in Search Console.
Index Request: Asking Google to crawl a page.
Link Report: Search Console data on links.
Internal Link Report: Data on internal links.
External Link Report: Data on backlinks.
Search Query Report: Data on queries driving traffic.
UTM Parameter: URL tags for campaign tracking.
UTM Source: Parameter identifying traffic source.
UTM Medium: Parameter identifying channel.
UTM Campaign: Parameter naming the campaign.
UTM Term: Parameter for paid keywords.
UTM Content: Parameter distinguishing ad variations.
Campaign Tracking: Monitoring campaign performance.
Goal Value: Monetary value of conversions.
Revenue Tracking: Monitoring income from goals.
eCommerce Tracking: Analytics for online stores.
Product Performance: Data on product page views or sales.
Cart Abandonment: Users leaving before purchase.
Checkout Abandonment: Users leaving during checkout.
Funnel Abandonment: Users dropping off in a funnel.
A/B Testing: Comparing two page versions.
Multivariate Testing: Testing multiple variations.
Heatmap Analysis: Visualizing user interactions.
Scroll Map: Heatmap showing scroll depth.
Click Map: Heatmap showing click locations.
Session Replay: Recordings of user interactions.
User Testing: Gathering feedback for UX improvements.
Behavior Flow: Analytics report on navigation paths.
Site Search Tracking: Monitoring internal search queries.
Event Goal: Analytics goal for specific actions.
Destination Goal: Goal for specific page visits.
Duration Goal: Goal for time spent on site.
Pages per Session: Average pages viewed per session.
Session Duration: Average time of a session.
Time on Page: Time spent on a specific page.
Exit Rate: Percentage of users leaving from a page.
Entrance Page: First page visited in a session.
Landing Page Report: Data on entry pages.
Conversion Path: Touchpoints leading to conversions.
Multi-Channel Funnels: Reports on cross-channel conversions.
Attribution Model: Rules for crediting conversions.
First-Click Attribution: Crediting first touchpoint.
Last-Click Attribution: Crediting last touchpoint.
Linear Attribution: Even credit across touchpoints.
Time Decay Attribution: More credit to recent touchpoints.
Position-Based Attribution: Credit to first and last touchpoints.
Data-Driven Attribution: AI-based conversion credit.
SERP Analysis: Studying SERPs for strategy.
Competitor Keyword Analysis: Identifying competitors’ keywords.
Keyword Intent Analysis: Matching keywords to intent.
Keyword Gap Analysis: Finding competitors’ ranking keywords.
SEO Reporting: Summarizing SEO metrics for stakeholders.
Traffic Source: Origin of website visitors.
Acquisition Channel: Category of traffic sources.
Organic Search Traffic: Visitors from unpaid results.
Paid Search Traffic: Visitors from PPC ads.
Direct Traffic: Visitors from URLs or bookmarks.
Referral Traffic: Visitors from external links.
SERP Volatility: Fluctuations in rankings due to updates.
Keyword Tracking: Monitoring keyword positions.
Analytics Dashboard: Visual summary of SEO metrics.

Chapter 5: Local SEO

Local SEO optimizes a website for location-based searches to attract nearby customers.

Local SEO: Optimizing for location-based search queries.
Google My Business (GMB): Tool for managing local listings.
NAP (Name, Address, Phone): Consistent business details online.
Local Citation: Online mention of a business’s NAP.
Geo-Targeting: Delivering content based on location.
Local Pack: Top 3 business listings in local SERPs.
Google Maps SEO: Optimizing for Google Maps visibility.
Proximity: Ranking factor based on user’s distance.
Local Link Building: Earning links from local sites.
Review Signals: Online reviews impacting local rankings.
Local Keyword: Keywords targeting a specific location.
Local Relevance: Content tailored to a geographic area.
Google Business Profile: Updated name for GMB.
Business Category: GMB field defining business type.
Service Area: Geographic areas a business serves.
Local Landing Page: Page optimized for a specific location.
Geo-Modifier: Location terms in keywords (e.g., “near me”).
Local Schema: Structured data for local business details.
Review Schema: Structured data for star ratings in SERPs.
NAP Consistency: Uniform NAP across platforms.
Citation Audit: Reviewing citations for accuracy.
Local Directory: Online directory for local businesses.
Yelp SEO: Optimizing for Yelp search and listings.
Bing Places: Bing’s tool for local business listings.
Apple Maps: Optimizing for Apple Maps visibility.
Local Review Platform: Sites like Yelp for reviews.
Review Generation: Encouraging customers to leave reviews.
Review Management: Responding to and monitoring reviews.
Local Content: Content relevant to a specific area.
Location Page: Page for a specific business location.
Multi-Location SEO: Optimizing for multiple business locations.
Local Backlink: Link from a local website or directory.
Local Influencer: Collaborating with local figures for links.
Local Event: Promoting events for local visibility.
Local Sponsorship: Supporting local events for links.
Local Press: Media coverage for local SEO.
Local Blogging: Blogging about local topics.
Local Social Media: Engaging local audiences on social.
Geo-Tagged Content: Content with location metadata.
Local Search Ads: PPC ads targeting local audiences.
Local Search Query: Searches with location intent.
Proximity Search: Searches based on user location.
Local SERP Feature: Features like local pack in SERPs.
Map Pack: Map and listings in local search results.
Local 3-Pack: Top 3 local results in SERPs.
Local Ranking Factor: Factors like proximity or reviews.
Business Hours: GMB field impacting local SEO.
Service Menu: GMB field listing services offered.
Photos in GMB: Images enhancing local listings.
Posts in GMB: Updates shared via Google Business Profile.
Q&A in GMB: User questions and answers in listings.
Local Engagement: Interactions like reviews or Q&A.
Local Citation Source: Platforms hosting business citations.
Structured Citation: Citation with consistent NAP.
Unstructured Citation: Mention without full NAP.
Citation Cleanup: Correcting inaccurate citations.
Local Competitor Analysis: Studying local competitors’ SEO.
Local Keyword Research: Finding location-specific keywords.
Local Search Intent: User goals in local searches.
Local Voice Search: Optimizing for voice-based local queries.
Local Mobile Optimization: Ensuring mobile-friendly local pages.
Local UX: User experience for local audiences.
Local Conversion: Actions like calls or store visits.
Store Locator: Page listing business locations.
Local Landing Page Optimization: Enhancing pages for local SEO.
Local Schema Markup: Structured data for local businesses.
Local Review Signals: Impact of reviews on rankings.
Review Velocity: Rate of receiving new reviews.
Review Diversity: Variety in review sources.
Review Response: Replying to customer reviews.
Local Directory Submission: Submitting to local directories.
Local Blog Outreach: Promoting local content for links.
Local Event Promotion: Sharing events for visibility.
Local Newsjacking: Leveraging local news for links.
Local Partnership: Collaborating with local businesses.
Local Community Engagement: Building local audience trust.
Local Brand Awareness: Increasing recognition in an area.
Local Foot Traffic: Driving physical store visits via SEO.
Local Call Tracking: Monitoring calls from local SEO.
Local Analytics: Tracking local SEO performance.
Local SERP Tracking: Monitoring local keyword rankings.
Local Citation Management: Maintaining accurate citations.
Local Review Platform SEO: Optimizing for platforms like Yelp.
Local Social Signals: Social engagement for local SEO.
Local Content Strategy: Planning content for local audiences.
Local Keyword Expansion: Finding new local keywords.
Local PPC Integration: Combining local SEO with ads.
Local Search Volume: Searches for local keywords.
Local Keyword Difficulty: Difficulty of ranking for local terms.
Local SERP Analysis: Studying local search results.
Local Customer Journey: Mapping local buyer paths.
Local Conversion Tracking: Monitoring local goals.
Local Attribution: Crediting conversions to local channels.
Local Heatmap: Visualizing local user interactions.
Local User Testing: Gathering feedback from local users.
Local Engagement Metrics: Data like reviews or clicks.
Local Content Syndication: Sharing local content on platforms.
Local Influencer Marketing: Partnering with local influencers.
Local Directory Optimization: Enhancing directory listings.
Local SEO Audit: Reviewing local SEO performance.

Google Performance Max Campaigns Guide by Skill Tech Nepal

On-Page vs Off-Page SEO: What's the Difference and why it matters?